Home/Case Studies/Engagement Campaign
Engagement Campaign · Video Contest
A multi-location clientEmployee engagement

Dozens of videos. One unforgettable tricycle. Total engagement.

How a simple location-vs-location video contest turned into both a morale rocket and a diagnostic tool.

DozensEmployee videos created
ManyLocations competing
InvaluableInsight into sites needing attention
The idea

One Be Legendary client created a video contest: which location could win in one of several categories? Employees would create the videos, and everyone would vote.

The response

Incredible. Dozens of videos poured in, with many locations producing several each. The creativity was off the charts — and participation said as much as the content.

The hidden insight

The videos were amazing, but the engagement of each location gave us something invaluable: a clear read on which sites were thriving and which needed special attention. Participation became a culture diagnostic.

The one we still talk about

Our favorite: a team built a special tricycle rigged with speakers, then took turns riding up and down a jogging path. They’d pedal furiously behind a runner, blasting ‘Eye of the Tiger’ and cheering them on faster. Absolutely hysterical — and unforgettable.

“Engagement doesn’t just lift morale — it shows you exactly where your culture needs attention.”
What the contest revealed
Community impact from a Be Legendary engagement
Why it worked

We help you rediscover what you already have.

Our Discovery and Engagement work doesn’t hand you someone else’s playbook. We find the strength, spirit or purpose already alive in your organization — then help you build on it until it changes everything.

  • Appreciative, not deficit — we grow what’s working instead of chasing what isn’t.
  • Purpose into action — insight becomes daily behavior, not a poster.
  • Impact that reaches the community — the best purpose gives back.

What’s your team’s ‘one thing’?

Let’s find the strength or purpose your organization already has — and build something legendary on it.

Talk to us
800-513-8759
Book a call More case studies