Dozens of videos. One unforgettable tricycle. Total engagement.
How a simple location-vs-location video contest turned into both a morale rocket and a diagnostic tool.
One Be Legendary client created a video contest: which location could win in one of several categories? Employees would create the videos, and everyone would vote.
Incredible. Dozens of videos poured in, with many locations producing several each. The creativity was off the charts — and participation said as much as the content.
The videos were amazing, but the engagement of each location gave us something invaluable: a clear read on which sites were thriving and which needed special attention. Participation became a culture diagnostic.
Our favorite: a team built a special tricycle rigged with speakers, then took turns riding up and down a jogging path. They’d pedal furiously behind a runner, blasting ‘Eye of the Tiger’ and cheering them on faster. Absolutely hysterical — and unforgettable.
“Engagement doesn’t just lift morale — it shows you exactly where your culture needs attention.”

We help you rediscover what you already have.
Our Discovery and Engagement work doesn’t hand you someone else’s playbook. We find the strength, spirit or purpose already alive in your organization — then help you build on it until it changes everything.
- ✓Appreciative, not deficit — we grow what’s working instead of chasing what isn’t.
- ✓Purpose into action — insight becomes daily behavior, not a poster.
- ✓Impact that reaches the community — the best purpose gives back.
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Read the story → Tour DaVitaA bike tour that became a movement
A summer competition that now funds a foundation built to end diabetes.
Read the story →What’s your team’s ‘one thing’?
Let’s find the strength or purpose your organization already has — and build something legendary on it.
