James Carter — Founder of Be Legendary | Building Teams
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Founder

James Carter

25 years getting leadership teams to perform at a level they didn’t think was possible — and helping great companies become a force for good.

25 yearsWith hundreds of leadership teams
Published authorDiscover Your Inner Strength
Co-authorWith Covey, Blanchard, Chopra & Tracy
209%Mindset-score gain for a $3B client team

James Carter has spent 25 years with hundreds of leadership teams doing one thing: getting executive teams to perform at a level they didn’t think possible. Not through workshops. Not through keynotes. Through immersive, real-stakes experiences that strip away the titles, the politics, and the noise — and let a team operate as it actually is. Beyond Building Teams, James designs and leads immersive executive leadership retreats for CEOs and their teams.

James leading a 1,000-person general session at a Siemens conference.

“We work with corporations because they have enormous influence — and we want to make that influence incredibly positive, wherever and whenever we can.”

The problem he keeps solving

The presenting problem is almost always the same: smart, accomplished people who can’t get out of their own way together. Blame cultures. Silos. Executives who agree in the room and undermine each other in the hallway. Hard truths that never get spoken. James has never been able to fix any of that in a conference room — so he changes the environment instead, putting teams under genuine stakes where alignment has to be earned. The change that follows isn’t manufactured. It’s real, and it sticks.

Results that are measured, not promised

That philosophy runs straight through Building Teams: connect people to something bigger than themselves, build it together, and the change lasts. It’s why one $3B client’s leadership team saw daily mindset scores improve 209% thirty days after a retreat — and why our give-back events average 4.76 out of 5 across participants. We build the measurement into the process.

Recognized authority

James is a published author and co-author of Discover Your Inner Strength, alongside Stephen Covey, Ken Blanchard, Deepak Chopra and Brian Tracy — with a forthcoming book, Lost Disciplines of Leadership. His work has been featured across major media.

The books

James is a co-author alongside Stephen Covey, Ken Blanchard, Deepak Chopra and Brian Tracy in several collaborative works on leadership and growth.

Forthcoming: Lost Disciplines of Leadership

Work with James and the team.

Whether it’s a 5,000-person give-back event or an intimate leadership retreat, let’s build something legendary.

Rated 4.76/5 by 25,000+ participants
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