“Be Legendary” isn’t a tagline. It’s the whole point.
We’re a social enterprise that ties giving back to every single thing we do — because we believe companies can be for-profit and for-purpose at the same time. We’ve spent two decades proving it, one team at a time.
Leave your shell.
Our mark is a snail that has left its shell behind — because being legendary starts with the courage to step out of what’s comfortable. That’s true for a person, a leadership team, and a whole company.
Every event we run is built on one idea: people do their best, bravest work when it’s connected to something bigger than themselves. So we connect your team to a real act of giving — and watch what happens.
Why we exist.
Create a world filled with people living up to their legendary potential.
Mobilize people to live a legendary life through consistent actions that resonate with their core values.
Our credo: we believe in the unique, brilliantly creative power of each person and organization — and that, joined with others, it has the capacity to change the world.
The ABCs of being legendary.
Three simple ideas sit underneath everything we do — with your team, and with the young people we work with.
Awareness
Notice the world around you — the injustices that need attention, and the causes that align with your own passions.
Belief
Know your core values, and trust that you and your organization truly have the capacity to make a difference.
Courage
Act on your beliefs through conscious, consistent effort. Small acts, repeated, are what shift the status quo.
We build on what’s already great.
Most team building goes looking for what’s broken — the weakness, the 5% that isn’t working — and tries to fix it. We do the opposite.
We find the strengths a group already has and build on them. If a team is operating well 95% of the time, we grow that 95% rather than dwelling on the 5%. It’s a small shift in focus with very real, compounding results — and it’s how good groups become great.
For-profit and for-purpose — on purpose.
We’re a true social enterprise: philanthropy is woven into every service we offer, not bolted on. Giving back to the community can’t be separated from what we do. We’ve intentionally stayed a for-profit company to prove that business can do well by doing good — and keep impacting the world without depending on outside funding.
For every executive, a young leader.
For every corporate participant in a Be Legendary executive retreat, we deliver a Be Legendary workshop to a young person aged 12–15 — introducing them to the ABCs, to their own core values, and to authentic role models and everyday heroes. Changing the world two people at a time.
Two decades of helping people rediscover their best.
It began as Repario
We started under the name Repario — Latin for “to rediscover or find again” — with a simple goal: help each person rediscover the very best of who they are. Corporate America became our laboratory.
We became Be Legendary
We renamed the company Be Legendary and focused on sharing what we’d learned about legendary people and how to build legendary teams.
500,000+ people, and counting
We’ve produced 2,000+ events for 1,500+ companies — and worked with 80% of the Fortune 500. Our roadmap has been tested against Fortune 10 executive teams. It holds up, because every one of us is human, with the same needs and the same potential.
James Carter has spent 25 years getting leadership teams to do what they didn’t think was possible.
“We work with corporations because they have enormous influence — and we want to make that influence incredibly positive, wherever and whenever we can.”
For 25 years and across hundreds of leadership teams, James has done one thing: helped great people and great companies become a force for good. The presenting problem is almost always the same — smart, accomplished people who can’t get out of their own way together. His answer has never been a conference-room workshop. It’s immersive, real-stakes experiences that strip away titles and politics so a team operates as it actually is.
That philosophy runs straight through Building Teams: connect people to something bigger than themselves, build it together, and the change sticks — because it’s earned, not manufactured.
Let’s help your team be legendary.
Tell us about your people and your goals. We’ll design an event they — and a community of kids — will never forget.