A summer bike tour that became a movement.
How a location-vs-location cycling competition grew into Tour DaVita — and a foundation built to put its own funder out of business.
One healthcare client created a summer bicycling tour, giving each location a small budget to build a community-engagement event and compete across several categories.
Cyclists rode from one location to the next all summer — helping each site execute its event, then judging it. Every result, photo and idea was published on an internal server, and the competition to outdo the last event was intense. The best part: in this kind of engagement, there are no losers.
It was a huge success — so much so that they kept the bicycle team. It lives on as Tour DaVita, now raising money for the company’s foundation: an organization created to end diabetes.
If the foundation succeeds, it puts the company — a kidney-care business — out of business. And the business keeps funding the foundation anyway. It seems crazy. It’s the epitome of Legendary Legacy.
“If the foundation succeeds, it puts the company out of business — and the business keeps funding it anyway. That is Legendary Legacy.”
We help you rediscover what you already have.
Our Discovery and Engagement work doesn’t hand you someone else’s playbook. We find the strength, spirit or purpose already alive in your organization — then help you build on it until it changes everything.
- ✓Appreciative, not deficit — we grow what’s working instead of chasing what isn’t.
- ✓Purpose into action — insight becomes daily behavior, not a poster.
- ✓Impact that reaches the community — the best purpose gives back.
More legendary stories
Hazardous waste to global impact
Surplus paint became a program painting communities worldwide.
Read the story → Purpose“Only that which makes U.S. stronger”
Four words that united a construction company and drove innovation.
Read the story → You Matter“You Matter” changed everything
A forgotten two-word motto became a company’s cornerstone.
Read the story →What’s your team’s ‘one thing’?
Let’s find the strength or purpose your organization already has — and build something legendary on it.