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Sales kickoff (SKO) team building
The sales kickoff moment your reps carry into the whole year.
An SKO has to energize the room, land the year's message, and send people home fired up. We turn your general session into one shared, high-energy build that does all three — and gives back to kids in the host city. For 50 reps or 5,000.
★★★★★ 4.76/5 from participants
Dozensof sales kickoffs produced
Up to 5,000reps in one session
Why sales leaders choose us
The peak moment of your kickoff — not a filler game.
You've got the whole sales org in one room once a year. Here's what a give-back build adds to your SKO.
Energy that carries
Reps leave on an emotional high — the story they retell in the field long after the numbers slide fades.
Everyone's in it at once
From 50 to 5,000, the entire room participates together. No rotations, no one checking their phone.
On-theme with your kickoff
We tie the build to your year's message — one team, one goal, deliver together — so it reinforces the agenda instead of interrupting it.
A finale that gives back
The build is donated to kids in the host city, so the room doesn't just get pumped up — it does real good together.
Dozensof sales kickoffs produced
5,000Reps in a single session
60–90 minTypical SKO slot
4.76/5Average participant rating
Built for the big room
We've run dozens of sales kickoffs — at any scale.
From regional teams to national SKOs of thousands, we've produced the give-back moment that closes the general session. We even staged the Guinness World Record bike build for DaVita — 5,000 people in one room.
- ✓Synchronized across the whole floor — every table working toward one reveal.
- ✓Full production support — staging, audio cues, facilitation and flow, slotted into your run-of-show.
- ✓A built-in reveal — reps meet the kids who receive what they built.
Where it fits
Three ways to slot it into your SKO agenda.
Same build, different job depending on where your energy needs the lift.
| Slot | When to use it | What it does |
|---|---|---|
| Opening energizer | Day one, cold room, reps just off flights. | Breaks the ice fast and sets a collaborative, all-in tone for the whole kickoff. |
| Mid-agenda reset | The post-lunch or day-two dip when attention fades. | Gets everyone up, moving and re-engaged before the next content block. |
| Closing capstone | The final general session (most popular). | Sends reps home on an emotional high, tied to the year's theme and a real give-back. |
Signature SKO builds
Pick the build that fits your room.
Get On Board
The Power of Change
Assemble skateboards from a bag of parts — a fast, hands-on metaphor for a new year and new targets.
Sole Purpose
Shoes That Matter
Build durable shoes for kids who've never owned a pair, and stand up a lasting 'Shoe Bank'.
Running a full conference around your SKO? See conference team building and our full range of corporate team building events.
The reason it sticks
A kickoff that gives back to the host city.
Every build is donated to children in the community where your SKO is held — so your sales org doesn't just get motivated, it leaves something real behind. That's what turns a kickoff into a story reps actually tell customers.
50,000+bikes built
5,000people, one session
1,500+companies served
Questions, answered
Sales kickoff FAQs
What is a sales kickoff (SKO)? +
A sales kickoff, or SKO, is an annual meeting that brings a company's sales organization together to launch the new fiscal year — aligning everyone on strategy, targets and messaging, training on new products, and motivating the team for the year ahead. Most run one to three days and mix general sessions, breakouts, awards and a team-building or social moment.
What makes a good SKO team building activity? +
The best one does three things at once: energizes the room so reps leave fired up, reinforces the year's theme (not a random game), and creates one memorable peak moment they carry back to the field. A give-back build delivers all three — the whole room works toward a shared goal, and the emotional reveal makes it unforgettable.
How many people can take part? +
From a 50-person regional team to a 5,000-rep national kickoff. Our builds are engineered to scale, so the entire room participates at the same time — no rotations and no one sitting out.
Where does it fit in the agenda? +
Three slots: a high-energy opener for a cold room, a mid-agenda reset when energy dips, or — most powerfully — the closing capstone that sends reps home on a high. Most companies use it to close the general session.
How far in advance should we book? +
For large national SKOs we recommend 6 to 12 weeks so we can coordinate logistics, charity partners and your kickoff theme. Faster turnarounds are often possible — book a call to check availability.
Have you run sales kickoffs before? +
Yes — dozens of them, from regional sales teams to general sessions of thousands, for more than 1,500 companies since 2003, with a 4.76/5 participant rating.
Make your sales kickoff the one they remember.
Tell us your headcount, city and kickoff dates. We'll design the finale your reps carry into the whole year.