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Sales kickoff (SKO) team building
The sales kickoff moment your reps carry into the whole year.
An SKO has to energize the room, land the year's message, and send people home fired up. Legendary Team Building turns your general session into one shared, high-energy build that does all three — and gives back to kids in the host city. For 50 reps or 5,000 — see how we run large group team building at any scale.
★★★★★ 4.76/5 across 25,000+ participants
Guinness World Record holder · 500,000+ participants · 1,500+ companies since 2003 · As featured in CNN, Business Insider & Guinness World Records
Dozensof sales kickoffs produced
Up to 5,000reps in one session
In short
Sales kickoff team building turns your SKO general session into one shared, high-energy moment. Legendary Team Building has the whole sales org build real bikes, skateboards or shoes that are donated to children in the host city, for 50 to 5,000 reps. It energizes the room, reinforces the year's theme, and sends reps home with a story they carry into the field. Engineered to run for 50 reps or 5,000 at once. Planning ahead? See the 2027 kickoff planning timeline.
Guinness World Record
The largest charity bike build. In 2017, Legendary Team Building produced the Guinness World Record–setting charity bike build for DaVita: 5,000 employees building bikes for 1,000 children in a single event. Legendary Team Building has donated more than 50,000 bikes since 2003.
Why sales leaders choose us
The peak moment of your kickoff — not a filler game.
You've got the whole sales org in one room once a year. Here's what a give-back build adds to your SKO.
Energy that carries
Reps leave on an emotional high — the story they retell in the field long after the numbers slide fades.
Everyone's in it at once
From 50 to 5,000, the entire room participates together. No rotations, no one checking their phone.
On-theme with your kickoff
We tie the build to your year's message — one team, one goal, deliver together — so it reinforces the agenda instead of interrupting it.
A finale that gives back
The build is donated to kids in the host city, so the room doesn't just get pumped up — it does real good together.
Dozensof sales kickoffs produced
5,000Reps in a single session
60–90 minTypical SKO slot
4.76/5Average participant rating
Built for the big room
We've run dozens of sales kickoffs — at any scale.
From regional teams to national SKOs of thousands, we've produced the give-back moment that closes the general session. We even staged the Guinness World Record bike build for DaVita — 5,000 people in one room.
- ✓Synchronized across the whole floor — every table working toward one reveal.
- ✓Full production support — staging, audio cues, facilitation and flow, slotted into your run-of-show.
- ✓A built-in reveal — reps meet the kids who receive what they built.
Where it fits
Three ways to slot it into your SKO agenda.
Same build, different job depending on where your energy needs the lift.
| Slot | When to use it | What it does |
|---|---|---|
| Opening energizer | Day one, cold room, reps just off flights. | Breaks the ice fast and sets a collaborative, all-in tone for the whole kickoff. |
| Mid-agenda reset | The post-lunch or day-two dip when attention fades. | Gets everyone up, moving and re-engaged before the next content block. |
| Closing capstone | The final general session (most popular). | Sends reps home on an emotional high, tied to the year's theme and a real give-back. |
Signature SKO builds
Pick the build that fits your room.
Get On Board
The Power of Change
Assemble skateboards from a bag of parts — a fast, hands-on metaphor for a new year and new targets.
Sole Purpose
Shoes That Matter
Build durable shoes for kids who've never owned a pair, and stand up a lasting 'Shoe Bank'.
Planning the agenda? See our guide to 2027 sales kickoff ideas, a sample agenda & planning timeline. Running a full conference around your SKO? See conference team building and our full range of corporate team building events.
Planning a Q1 2027 kickoff?
Most kickoffs land in January and February — and those dates go first.
The signature moment is the one date that drives the rest of your plan. Lock it this fall and everything else falls into place. Tell us your headcount, host city and target dates and we’ll hold the room.
The reason it sticks
A kickoff that gives back to the host city.
Every build is donated to children in the community where your SKO is held — so your sales org doesn't just get motivated, it leaves something real behind. That's what turns a kickoff into a story reps actually tell customers.
50,000+bikes built
5,000people, one session
1,500+companies served
Questions, answered
Sales kickoff FAQs
What is a sales kickoff (SKO)? +
A sales kickoff, or SKO, is an annual meeting that brings a company's sales organization together to launch the new fiscal year — aligning everyone on strategy, targets and messaging, training on new products, and motivating the team for the year ahead. Most run one to three days and mix general sessions, breakouts, awards and a team-building or social moment.
What makes a good SKO team building activity? +
The best one does three things at once: energizes the room so reps leave fired up, reinforces the year's theme (not a random game), and creates one memorable peak moment they carry back to the field. A give-back build delivers all three — the whole room works toward a shared goal, and the emotional reveal makes it unforgettable.
How many people can take part? +
From a 50-person regional team to a 5,000-rep national kickoff. Our builds are engineered to scale, so the entire room participates at the same time — no rotations and no one sitting out.
Where does it fit in the agenda? +
Three slots: a high-energy opener for a cold room, a mid-agenda reset when energy dips, or — most powerfully — the closing capstone that sends reps home on a high. Most companies use it to close the general session.
How far in advance should we book? +
For large national SKOs we recommend 6 to 12 weeks so we can coordinate logistics, charity partners and your kickoff theme. Since most kickoffs land in January and February, those peak dates go first — so for a Q1 2027 kickoff, fall is the time to lock your date. Faster turnarounds are often possible — book a call to check availability. See the full 2027 planning timeline.
Have you run sales kickoffs before? +
Yes. Legendary Team Building has run sales kickoff general sessions since 2003, from 50-rep regional kickoffs to DaVita’s 5,000-person session, which set the 2017 Guinness World Record for the largest charity bike build, with bikes going to 1,000 children.
What are good sales kickoff (SKO) team building activities? +
The best SKO team building activities fit a general session, work for hundreds or thousands of reps at once, and end with a moment people remember. Legendary Team Building’s give-back builds do this: reps build bikes (Building a Dream), skateboards (Get On Board) or shoes (Sole Purpose), and the finished items are handed to children from the host city. For shorter slots, 60 Seconds to Give is a give-back game show format.
See the moment
The reveal your reps won’t forget.
The faces when the kids ride in to receive the bikes the team built.
A few of the thousands of teams who trust us
As featured in
Guinness World Records·CNN·CNN Money·Business Insider·Alaska Airlines Magazine
Straight from the evaluation forms
What teammates wrote on the spot.
★When the kids walked in, my eyes filled and my arms had goose bumps.
★There is no number huge enough to rate this session.
★I couldn’t stop crying.
★Off the chart — the greatest thing we have ever done.
★Changed my life forever. Thanks for the experience.
★Words cannot describe.
★This single session made the meeting worthwhile.
★One of the most significant experiences of my career.
★The best gift ever — other than the gift of my children.
★When the kids walked in, my eyes filled and my arms had goose bumps.
★There is no number huge enough to rate this session.
★I couldn’t stop crying.
★Off the chart — the greatest thing we have ever done.
★Changed my life forever. Thanks for the experience.
★Words cannot describe.
★This single session made the meeting worthwhile.
★One of the most significant experiences of my career.
★The best gift ever — other than the gift of my children.
★In my 25-year career, perhaps the most meaningful activity I have ever taken part in.
★Made the entire weekend worthwhile.
★Left me speechless.
★Unmatched. Unforgettable. Incredible. Heartwarming.
★There are no words to describe this.
★A pinnacle moment.
★I will remember this my whole life.
★The most rewarding learning experience I have ever been involved in.
★Priceless.
★In my 25-year career, perhaps the most meaningful activity I have ever taken part in.
★Made the entire weekend worthwhile.
★Left me speechless.
★Unmatched. Unforgettable. Incredible. Heartwarming.
★There are no words to describe this.
★A pinnacle moment.
★I will remember this my whole life.
★The most rewarding learning experience I have ever been involved in.
★Priceless.
Unedited comments from participant evaluation forms across our give-back events. Only lightly de-duplicated.
The Legendary Guarantee
You’re putting your reputation on this event — so we put ours on it too. We measure every event, and across 2,000+ events since 2003 our average is 4.76 out of 5. If your team rates their experience below 9 out of 10, we’ll make it right: we’ll re-run a session, or refund our facilitation fee. No fine print, no runaround.
Make your sales kickoff the one they remember.
Tell us your headcount, city and kickoff dates. We'll design the finale your reps carry into the whole year.
Rated 4.76/5 by 25,000+ participants
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