They had ‘hazardous waste’ in abundance. It became their legacy.
How a Be Legendary Legacy Session helped a Las Vegas company turn a liability into a worldwide force for good.
It began with a Community Project — painting positive messages in a school for children who lived with constant negative messaging tied to their poor neighborhood. A small act, with an outsized effect on the kids who saw it every day.
Be Legendary held a Legacy Session for the company’s executives, using The Wealth Factor as the guide — a framework for finding the value you already have in abundance. Half-joking, one executive said they had plenty of one thing: hazardous waste.
That ‘hazardous waste’ was surplus paint — and in reality it wasn’t bad at all. It was simply the wrong shades. What the company had treated as a costly liability was, reframed, a resource in abundance.
We helped them build a program around that surplus paint. Today they’re painting communities all over the world with positive messages — while saving millions in hazardous-waste disposal fees. A liability became a legacy.
“What you have in abundance — even what looks like waste — can be the very thing that creates value in the world.”
We help you rediscover what you already have.
Our Discovery and Engagement work doesn’t hand you someone else’s playbook. We find the strength, value or purpose already alive in your organization — then help you build on it until it changes everything.
- ✓Appreciative, not deficit — we grow what’s working instead of chasing what isn’t.
- ✓Purpose into action — insight becomes daily behavior, not a poster.
- ✓Impact that reaches the community — the best purpose gives back.
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Let’s find the strength or purpose your organization already has — and build something legendary on it.