Turning the big meeting into the moment they remember.

Motorola’s conference wasn’t for employees — it was for 500 first-responder customers who decide what radios and equipment police and fire departments buy. And they weren’t happy. In years past people listened to a speaker, maybe caught a breakout, and skipped the vendor floor entirely. The vendors were so frustrated they threatened to stop attending — which would have pulled their speakers and gutted the program.

We were asked to get participants interacting, networking in their off-hours, and actually using the demonstration room — with no time on the official agenda. It had to be voluntary, run entirely on the participants’ own free time. Our answer was a custom blend of The Ultimate Hunt and Building A Dream: 20 teams, each with a Team Passport, earning points that unlocked bicycle parts one piece at a time, starting with the stand.

Over four days teams hunted clues by working with each other and talking to the vendors on the floor — and built the bikes as a physical marker of how far they’d come.

DaVita — Latin for “he/she gives life” — is a natural fit for our philanthropic programs. For a high-stakes national meeting in Dallas, they needed to be certain it landed. After months of work with DaVita and their Chief Wisdom Officer, we mapped a tight timeline to build bicycles and give them to 400 children while keeping every beat in context.

No room at the venue could hold all 2,200 people, so the group was split across four rooms — which meant all four had to stay perfectly in sync. If one room revealed the children early, the cheers would spoil the surprise for the other three.

Built around our Building A Dream program, we located 400 children, handled every logistic to get them on site and on time, and introduced them as the participants’ ‘customers.’

Novartis — from the Latin novae artes, “new skills” — brings new healthcare products to patients and physicians worldwide. Two weeks before their international sales meeting for 3,500 people in Las Vegas, leadership realized the meeting needed to be framed in the context of what their people actually do every day, connecting the job back to the community.

Working with RJO, a New York production company, Be Legendary helped design the capstone — a speech and a reveal of what the meeting was really about: giving back to the local community and serving their customers. As a fully custom service, we located a nearby camp dedicated to children with heart conditions who can no longer attend a typical camp.

The chair of the board of The Children’s Heart Foundation had started that camp ten years earlier for her daughter Jackie, a heart-transplant recipient — convinced the drugs that saved Jackie were made by Novartis. We helped script the final speech, the reveal, the logistics, and the distribution of funds to sponsor the camp.

Novo Nordisk wanted a theme for their national sales conference for 1,100 people in Dallas — something health-related that involved giving back to the community. After hearing about our Building A Dream program, we helped them turn every aspect of the conference bike-related.

Beyond building bicycles for 260 children, we organized a BMX stunt group, a fitness instructor, and a motivational speaker to keep the kids energized while they waited. Their backpacks included booklets on childhood-onset diabetes and nutrition to take home to their parents. And throughout the venue, stationary bikes let employees ‘Pedal for Charity’ — every mile tallied toward a large donation.

Cook Medical Group brought their engineers together from around the globe for the first time, in St. Louis, to share best practices and understand each other’s work. Most of the agenda was seminars and breakouts — and Cook wanted something more active, a way for people to get to know one another and get out of the hotel.

Working with Star Travel & Meetings, we customized our Ultimate Hunt for St. Louis. Over three hours, participants learned the city’s history by collaborating — and continually switched teams, so each engineer met far more of their colleagues than a seminar room would ever allow.

Diageo, owner of several high-profile liquor brands, is deeply community-oriented but has a genuinely hard time giving back given the nature of its business. At their meetings, the brand is everywhere — banners, cups, hats, shirts — and none of it could be taken down and put back up around a four-hour session. It is also illegal to expose children to those brands in that setting; it would read as advertising to them.

Working with ADM Productions and our Building A Dream program, we worked out all the logistics and routing to make sure the children were never exposed to any marketing or advertising — so the give-back could happen safely.

The GM-owned car manufacturer needed a keystone program for a new culture workshop to roll out across its entire dealership network — 11,000 people, in four months. Working with Carlson Marketing and one of Be Legendary’s partners, we helped frame the whole day around our Building A Dream program plus two additional experiential activities, all blended with Saturn’s own motto: ‘Surprise and Delight.’

We fine-tuned the eight-hour workshop so Saturn’s own trainers could deliver it, with all logistics handled by Be Legendary partners.